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Less a Job Than an Adventure

Confessions of a telemarketer

By Milton Fazoo
Who
do you hate more, terrorists or telemarketers? Chances are pretty
slim that anyone you know has been killed in
a terrorist attack, but you and everyone you know has been interrupted,
inconvenienced and even downright harassed by telemarketers. Telemarketers
like me.
Hold on there, Tex, put that dogleg back in
its holster, I’m
not going to try and sell you anything. See, I’m not technically
a telemarketer! No, I’m a tele-fundraiser, and there’s
a whole world of difference. I’m not affected by that do-not-call
list you’re jabbering about. That’s right! Those laws
apply only to those selling you stuff by phone. I’m not selling
anything — like I said, I’m fundraising for a nonprofit
organization. When you give me your money, you won’t get
shit from me or anyone else here. Nope, the best you can hope for
is a receipt or a tax write-off.
Naturally, it’ll be more convenient for us if you can use
your credit card — see, that way the transaction happens
instantaneously, and we don’t have all the administrative
bother and expense of sending out our pledge card and then waiting
for you to send it back. And besides, as a non-profit, a lot of
credit card fees are waived by the banks and credit card companies.
Also, when you use your credit card, it makes it impossible for
you to think better of your contribution or change your mind about
the whole thing. Yes, we trust you, absolutely we do! It’s
just that our records show that only 30 percent of our mailed pledge
cards actually come back with a check, whereas, in the calling
center
here about 60 percent of calls that actually reach our prospects
end up with a pledge, and we’ve got to work the percentages.
See, my pay is so low that it’s actually cheaper to have
me call about 40 phone numbers in an hour — and actually
talk to maybe three or four prospects in that time — than
it is to send out 35-cent postcards to the same number
of people. Yeah, I don’t get any commission or bonus based
on my productivity, just a flat, low, hourly rate. How low? Well,
I’m part-timing it right now, but even if I were working
40 hours a week, I’d come out below the poverty line.
The glamour and prestige make up for it though, don’t you
think?
I don’t think it’ll surprise you to hear that the most
significant issue on this job is boredom. Let’s face it — the
reason standards are so low for these kinds of gigs is that the
work is so undemanding. Most of the time you’re simply dialing
numbers, waiting for someone to pick up, hanging up after a few
rings (or if you get an answering machine), repeat ad infinitum.
If you’re not taking calls off a predictive dialer (a whole
other kind of hell), it’s not at all uncommon to go 20 or
30 minutes at a time on this kind of autopilot. Boredom sets in
while you wait for someone to pick up the phone. The minutes drag
by, slowly stretching into hours, and you’ve got very little
to occupy your mind, especially if you’re working on a computer,
in which case you don’t even dial the numbers yourself, you
just hit return.
The dangerous thing about boredom is that sooner or later a bored
person is going to try to do something to alleviate that boredom.
Something awful like — reading a book or newspaper! Or talking
to colleagues! Or idly doodling on some scratch paper! In other
words, breaking the rules. Most of a phone job is doing nothing,
just occupying space until a response is required, yet any activity
other than staring fixedly at the screen and concentrating with
all your might on that ringing tone in the earpiece is strictly
forbidden. Stand up to stretch — oh, no. That would be a
grave violation of the enormous trust placed in you by your employer.
Ah, it’s not all the cruel sting of the whip, though. For
years I worked on telephone surveys — we don’t want
your money; we just want your time (then other people use what
we’ve learned to take your money, but let’s not dwell
on that for the moment). One of the joints I worked for was slackness
personified. I don’t know that they ever turned down an applicant
who could halfway speak English, functional literacy optional.
This place was an old-fashioned low-tech sweatshop: dirty cubicles,
stained carpet, sporadically functional air conditioning, the whole
nine yards. Most of the work wasn’t even computerized. We
did the bulk of our data-collection on paper and sifted through
huge stacks of phone numbers to achieve our random samples of the
populace. Occasionally, we’d even break out phone books and
just dial until we found someone at home. This lack of solid-state
amenities was especially ironic in light of the fact that the company
putatively specialized in market research for computer manufacturers
and publications. The most degrading aspect of working at the 99-cent
store of market research firms wasn’t the work environment,
though. In fact, that was kind of pleasant, since it was comfortably
slack enough to accommodate a wide variety of substance abusers
that couldn’t get jobs anywhere else. (Uh, like me for instance.)
No, the worst of it was that there was nobody, but nobody, we’d
turn down for study. As a result we got some of the worst, most
depressing research studies you could imagine.
The one that stands out was commissioned by the Veteran’s
Administration. We were to contact veterans collecting disability
and interview them to determine their assessment of how they were
treated by their case workers, doctors, and so on. Thankfully,
we didn’t have to get a tremendously large pool of responses
on this one, because at least once a shift I’d find myself
talking to someone with the saddest life story imaginable. One
guy had been paralyzed from the neck down at the age of 17
in Vietnam, some 20 or 25 years before I spoke with
him. He was a black guy from rural Alabama with such a thick backwoods
drawl that even I, who’ve spent most of my life in Texas,
could barely understand him. He still lived with his mother, who
was his primary caregiver, and never went anywhere except the hospital — as
near as I could tell simply because he couldn’t go anywhere
else. He was understandably extremely depressed about his lot in
life, and at first seemed to relish the idea of a phone call from
me. I got the sense that he didn’t get many calls, and didn’t
get to talk to many people except his family and doctors. It was
a pretty terrible feeling when I realized that he found the questions
I had to ask him upsetting. About halfway through our interview
he was weeping. I signed out for a break after that and went on
a walk several times longer than the allotted 15 minute break.
Even under normal circumstances, my breaks at this particular job
meant a walk around the park and a joint up in smoke. Like I mentioned
before, chemical dependency was part of a vicious cycle in this
workplace: if you weren’t zoned out, you’d never be
able to put up with the job, and anyone together enough to roll
their sleeves down and cover their track marks in the interview
were pretty much guaranteed a seat in the phone room. There was,
conveniently enough, a convenience store across the street from
the offices that sold Busch tall-boys, so a number of the older
workers would shotgun 20 ounces of cheap beer at every coffee
break and two or three at lunch. There was the occasional short-timer
who needed something stronger, though. I remember one guy pouring
grain alcohol into a covered coffee cup to sip as he dialed. There
was no coffee in the coffee cup.
Naturally, a mood of fatalistic desperation and drug abuse doesn’t
go over well with most employers, so we’d be subjected to
the usual “inspirational” banalities. “Smile
and Dial!” was a particular favorite. We were also constantly
encouraged to “Probe Thoroughly” — that is to
say: get the most complete response possible to an open-ended question.
Signs bearing these slogans, among others, filled the walls of
the office. Unfortunately, the corporate logo was a hand with an
extended index finger. The juxtaposition of “Probe Thoroughly” with
the picture of a jutting digit evoked a lot of lewd snickering
among us phone-drones, but somehow the execs never got the joke.
Anyway, that wasn’t the worst phone job I ever had. Nah,
it was actually pretty slack around there. I had one gig, telemarketing
proper, which was unbelievably rigid. We’re on the phone,
right? You can’t see me. There’s nothing about the
work itself that would make a t-shirt and jeans unacceptable, but
these jokers had us wearing shirts and ties. Women in dresses had
to wear pantyhose. No sneakers, dress shoes only. This was supposed
to create a “professional environment,” though I never
heard of any professional who made $9.50 an hour and was forbidden
from going to the restroom except when his supervisor okayed break-time.
Jackasses.
Anyway. There was a dress code there, just like it was a goddamn
bank or something. The killer thing was if you showed up in a tie
or pair of pantyhose that were deemed too worn or dirty or whatever
by your higher-ups, they had — get this — a vending
machine with ties and pantyhose where you could buy new clothes
(with profits going in the company’s coffers, natch) and
bring your appearance up to code. Of course, if you didn’t
bring enough cash with you to buy a new tie or pantyhose, they
kept an ATM next to vending machines. A teller machine, I may add,
that charged a two-dollar fee for cash withdrawals. Once again,
the company owned it. If you didn’t have enough in the bank
for a withdrawal to buy your way back onto the calling floor, you’d
be sent home for the day with no earnings and a strike against
you. (This was the same joint where, despite the fact that it was
a 400-seat call center with an equivalent number of outside lines,
you were forbidden from using the phone at your desk for a personal
call, even when you were on break. No, these tightwads had payphones
in the break room.)
That’s still not the worst of it. This place was a cesspool
of dishonest business practices. They instituted a point system
for commissions, based on how many sales you got, how many of them
were credit card sales, how many hours you worked, and at least
two or three other variables that I can’t remember anymore.
The upshot of this was that the formula for figuring out the appropriate
amount of your commission bonus was totally impenetrable. Some
of the data used to calculate your bonus was forbidden from workers
entirely. It was absolutely impossible for you to dispute the amount
of your bonus. I’m sure it’ll come as a shock to hear
that it was invariably smaller than you expected.
One last story about this place. Didn’t happen to me, it
happened to a friend who was working there on Sept. 11, 2001.
He was on the phones when the Twin Towers collapsed. The first
he heard was when someone he was calling told him about a plane
crashing into the first tower. He was amazed and told a co-worker
who didn’t believe him at first (did anyone believe it at
first?) but kept on calling. Of course, it wasn’t long before
everyone they called was saying “how can you be calling right
now, don’t you know what’s happening?” The supervisors,
managers, and execs all must have been aware of the situation.
Yet word came down that they would keep calling on schedule and
anyone who left would get an unexcused absence strike against them.
This lasted for hours, until mid-afternoon, when they finally let
people go. It wasn’t any notion of compassion or inappropriateness
that changed their minds. It was the fact that no one was buying.

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